Griffin’s Snacks has appointed Allison Yorston as Marketing Director following an executive search conducted by SEQEL Partners.

Griffin’s Snacks, an Intersnack ANZ company, is New Zealand's number one snack foods company. The business manufactures biscuits and snacks in New Zealand where it is the market leader in its core categories with a wide portfolio of strong iconic brands.

Allison is a seasoned FMCG marketer with proven experience across Australia and New Zealand within highly branded organisations of scale. Currently she is Chief Marketing Officer ANZ of Frucor Suntory, a trans-Tasman beverage company with revenues of circa $600m across A/NZ. Leading a team of 40 she has optimised the brand, shopper, insights, PMO and media functions across a range of iconic brands including V Energy, Pepsi, Just Juice and Up & Go. Allison joined Frucor Suntory in 2018 and progressed through increasingly senior marketing mandates including Head of Juice Marketing and Marketing Director for various product portfolios. Her prior career was spent in large brand and marketing roles with Vodafone NZ, Fonterra Brands and Sanitarium ANZ after relocating to New Zealand from her native Australia where she gained core marketing skills within the multinationals Unilever and Arnott’s.

Allison holds a Bachelor of Commerce in Marketing in Finance from the University of New South Wales. She commences with Griffin’s Snacks in April.